Levi's Digital Ad Campaign (Mock)

Role: Creative lead, graphic designer "It's In Your Genes" is a digital ad campaign targeted at millennial women aimed to reposition Levi's 500 series jeans as trendy and relevant through story-driven vintage imagery that taps into the history of Levi's jeans and of women changing history. My team selected Levi's for our project in the Fall 2016 Case Studies class.

Levi's "It's In Your Genes" Digital Campaign

Role: Creative lead, graphic designer

"It's In Your Genes" is a digital ad campaign targeted at millennial women aimed to reposition Levi's 500 series jeans as trendy and relevant through story-driven vintage imagery that taps into the history of Levi's jeans and of women changing history. My team selected Levi's for our project in the Fall 2016 Case Studies class.

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