Levi's "It's In Your Genes" Digital Campaign
Role: Creative lead, graphic designer
"It's In Your Genes" is a digital ad campaign targeted at millennial women aimed to reposition Levi's 500 series jeans as trendy and relevant through story-driven vintage imagery that taps into the history of Levi's jeans and of women changing history. My team selected Levi's for our project in the Fall 2016 Case Studies class.
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