MTV Block Party
Role: Event sponsorship and social media activations (pg. 27 - 41), layout design
This is the final project for the 2017 Viacom Summer Associates Program. We posed the question of, "How can MTV reinvent itself as an influencer of music culture to a new generation?" Then, through research on millennial and Gen Z habits as well as through case studies of events at Viacom like BET Experience and MTV Portugal Summer Sessions, we proposed a cohesive small regional concert series called MTV Block Party that will engage fans outside of linear and create more brand value for MTV around the world.